Foldable bottle display



Dec. 9, 1941. F. A. suNDERHAUF FOLDABLE BOTTLE DISPLAYv Filed Nov. 22, 1939 f IM al ATTORNEY Patented Dec. 9, 1941 FOLDABLE BOTTLE DISPLAY Frederick A.A Sunderhauf,A Rutherford,r N. J.,as signor to Reynolds Metals Company, Richmond, Va., a corporation of Delaware l Application November 22, 1939, Serial No. 305,612

2 Claims.

This invention relates to an improved collapsible or knockdown display, formed of cardboard stock or the like, preferably metal foil coated on one or more surfaces, and of the type particularly adapted for the display of bottles in an attention compelling manner; and furthermore of a type which can be easily and economically diecut and die-scored, from a single blank of mate.- rial, which may be shipped fiat in quantities to the user thereof, and easily assembled to give a strong and stable display. V

Heretofore, a variety of displays for bottles have been suggested but many of them have been expensive to fabricate, or have been bulky, unattractive, dicult to assemble, or have not been at collapsible for shipping purposes: some of the prior art displays have been subject to all of said disadvantages, while others have been subjected only to certain of the same.

Therefore, it is an object of my invention to provide a bottle display of attra-ctive design which can be economically die-cut and die-scored from a single blank of material, by modern continuous die-stamping operations, which can be shipped flat from factory to user, and which can be easily and rapidly assembled to form a strong and stable display for merchandise.

It is a further object of my invention to provide such a display with a unique easel arrangement which serves to maintain the display in upright and open position, and which also serves as a platform for a bottle, or other appropriate merchandise to be displayed.

It is a further object of my invention to provide such a display with an attractive base portion, formed of angulated outer and inner panel members, hingedly connected, and a rearwardly inclined upper portion, suitable for carrying a slogan or other advertising matter, the said upper portion being inclined at an angle of about 30 f from vertical rearwardly; and to provide all of said parts connected one to another by die scorings so that the same are foldable in their desired relation from a one piece flat collapsible integral blank.

Still a further object of my invention is to provide a display, as described, which may be formed without wastage of material or cut-outs, it being my desire to save as much stock as possible.

These and various other objects and advantages will be readily understood in the following description taken in connection with the accompanying drawing of preferred embodiments of the invention, in which it is obvious that modih if desired, a sheet of reective aluminum foil incations may be made without departing from the scope of the appended claims:

In the drawing:

Fig. lis a plan view of the die-cut and diescored blank showing the relationship of the parts Fig. 5 is a perspective view of the display in assembled position;

Fig. 6 is a sectionon the line 6-6 of Fig. 5;

Fig. 7 is a section taken on the line 1-1 of Fig. 6;

Fig. 8 is an enlarged fragmentary section taken on the line 8 8 of Fig. 5, showing one type of appropriate materiaI in which the blank may be constructed, and also showing one method of diescoring the panel members. v

In these figures, a flat collapsible display Ill, adapted particularly for the display of bottles, or bottled goods, is formed from a die-cut and die-scored integral blank l2, with a base or lower portion generally identified as I4, and an upper portion I6 adapted to carry advertising or the like. The blank I2 will ordinarily be formed of cardboard stock and may have mounted thereon,

dicated as I8 in Fig. 8.

The base portion I4 of the display will ordinarily taper upwardly, as shown, and include two central hinged panels 20 yeldable rearwardly to form a forwardly open angle (see Fig. 5), and two outer or side marginal panels 22 which are hingedly connected by virtue of their two footlike contin-uations 24, which are hinged at 26 to form a front lower base panel, generally identified as 28, which base panel, when the display is open to an upright position, is yieldable forwardly to form a rearwardly open angle.

Central panels 20 are defined from outerlpanels 22 by front score lines 30, and are separated one from another by rear score line 32. The lower portions of central panels 20 are defined from base panel 28 by a score cut 34, and score cut Sli will normally be so made to provide an attractive curved extension 36 at the central portion of base panel 2S; this curved projection also tends to retain an article of merchandise, such as a bottle, upon the foldable platform member identified as 38.

The upper portion I6 of the display, which may take an attractive rounded form, as shown,

if desired, is separated from outer panels 22 by angulated score lines 40, which angulated score lines 40 intersect the score lines defined by outer limits of central panels 20 at an angle of about 120, thereby allowing the upper portion I6 of the display, when the lower portion is in upright position, as shownin 5, to incline rearwardlyrat-an 'angle of yabout 30.

When covering with rellective aluminum foil, the central panel members will mirror any ob-` ject placed upon platform 38, and the angu-` lated tapering panels make an attractive `and attention compelling display, particularly conjunction with the rearwardly inclining. upper panel portion I6 which may carry advertising or the like, l

The fiat folding platform and ieasel member, identified generally as 38, comprises ajplatform member proper 42 hingedly connected to a right angularly foldable' strip member l44. The "ends of strip member'Mwil-l -be gluemounted to 'two free ended members 46, which in turn are respecti'vely 'glue mounted by one e'nd ito the bottom of Vivi-hedisplay atthe rear thereof. Asindicated' Vin `Fig'. 4 the `platform member proper 42, when the display is flat folded for shipping, extends upwardly in front vof central panels. When the display is assembled. to the form shown in Fig. 5, with the rear of strip vmember assuming approximately 'a right 'angle form, and together-"with the forward' portion of base panel member '28; forms approximately 4a square,

platform member 42 may be folded downwardly' toahorizontal Yplane which is 'below the upper limits of base'panel v28. The two 'free istrip members 4'5 are so arranged that in thisposition of the 'displ'aythey extend centrally of the Y display and V,diagonally of the rough square just described; Jthese two Vfree strip members 46, together with right angularly folded 'strip member 44, give a rm support to the platform member '42 and 'make 'the display extremely stable. It will be noted that `a marginal portion 48 of platform .member 4'2 will Yoverlie a portion of strip 4men'ibei 44 .to 'which it is Ii'ot i comiected, as best shownin Fig. 7, 'thus giving' It will be recognized that refinements and modifications may be made in displays which embody my invention, either in whole or in part, but that the essence of my invention comprises a flat collapsible die-cut and die-scored display with a stable platform for articles of merchandise, particularly bottles, the said display being adapted to be cheaply -and economicallyfformed, so far as its main body portion is concerned, from a single die-cut and diescored integral blank, which, when assembled,

produces an attention compelling display having -various 'angulated panels.

lt will be further recognized, that while the V.illustrated fform of the invention, which I have described, represents a preferred embodiment, I do not wish to limit myself to the details shown, since it is obvious that the same may be varied without departing from the spirit of the invention as described in the appended claims `and that the display maybe especially varied by changing the lshape Vor plane 'of top member F6.

Having described my invention, what I now claim is;

"1. A flat, vfo-ldable display including platform and easel mf-e'rribers for supporting an Particle of merchandise and for maintaining the V`display in upright position, and 'a one-piece die-cut, and die-scored body member including two central hinged panels yieldable rearwardly Ato form a forwardly open angle, two marginal side vpanels attached tosai'd 'central panels, said side panels provided 'with 'foot extensionsl 'hinged together along 'a line of 'fold and `yieldable 'forwardly to form a rearwardly open angle, said 'foot extensions provided' with centrally and raisedv retaining walls and said marginal panels hinged at their upper ends along angulated score lines'to a top panel, said score lines positioned 'to provide a backward tilt to said top panel.

2; A structure as provided in claim 1 wherein the easel members and platform means comprise 'a right angularly foldable strip memberV said right angularly foldable Strip members and adapted to fold forward and overlie said free ended strip members, 'thereby providing a rigid supporting platform.l *n

VFREDERICK A. SUNDERHAF.

integrally 

